• Moveable Online's Advantage CMS
    is a full featured .NET
    content management system
    that is brilliantly simple to use.

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  • screenshot of Iridium.com
  • screenshot of Public Good's website
  • screenshot of DiscoverWisconsin.com
  • Fully Customizable, Easy-to-Use Content Management Systems
  • Robust CMS Features, Complete Control and True Simplicity
  • Great Websites Powered by Advantage CMS
  • Advantage CMS Is Your Key to Creating Great Websites
  • Take Control of Your Website

    Advantage CMS takes the complexity out of managing a website.

    Unlike off-the-shelf CMS products which impose limitations on design and functionality, Advantage CMS is completely flexible and customizable, enabling designers to be as creative as they would like. The content areas can be configured in any way and can feature advanced grid functionality, charts, Flash movies, images and more. 


    So Simple to Use

    At the heart of the Advantage CMS content management system is the Navigation Tree, a visual sitemap of the entire website. Using this navigation editor, an administrator can simply create pages and drag and drop them wherever they belong within the sitemap.

    Using the visual page editor, a website administrator selects a template to begin building a new page. Templates are created during the site development phase based on the site’s design standard. If a suitable template doesn’t yet exist in the content management system, it can easily be created and added to the template library. Once a template is selected, the administrator simply fills in the content and provides images using intuitive, easy-to-learn tools.

    Even in situations where a grid, graph or other specialty page is selected, custom forms and data entry grid controls enable administrators to easily create the required display without any knowledge of programming or HTML.


    Authorization Processes

    The Advantage CMS content management system features advanced tools that create workflow processes for content change approval.

    Content editors can make changes and save those pages for approval. The content review process automatically notifies a page/section/site administrator that changes are pending review. The administrator can review the changes, approve the page or send it back with notes.

    The content management system keeps a log of all page changes for easy rollback in case a page is prematurely activated.


    Advanced CMS Capabilities

    Advantage CMS isn’t confined to simple content management. Quite often a website must do more to achieve a client’s goals, and Advantage CMS is extendable to handle a wide variety of advanced functions and business processes.

    Recent releases of the the Advantage CMS content management system have included a categorized video and image library, advanced page search functionality and a complete pricing and information management system. 


    Built for Great Companies

    Advantage CMS was originally designed as a custom content management system for one of the largest financial companies in the world. The company didn’t want to rely on the expertise of programmers to keep its site up to date.

    Moveable Online built the content management system to enable various stakeholders within the organization to oversee teams of content editors that could easily update content and submit their work for review.

    The content has to conform to rigorous design and layout standards. Using the visual page editor in Advantage CMS, a team member simply selects a page style, inputs content and places images or video files.

    A wide range of page templates is available to handle complex layouts and functionalities. As new requirements surface, we simply create more templates.


    Complete Hosted Solution

    Advantage CMS is an enterprise-class .NET content management system built on top of Microsoft SQL Server. We provide a secure and reliable hosting solution for Advantage CMS clients.

    We always recommend using our in-house hosting services as we can then make upgrades more quickly and cost-effectively.

    However, we can also accommodate offsite hosting and provide support services remotely if that better suits your needs.

  • Dynamic Website Features

    • Customizable look and feel
    • No restrictions regarding site flow and structure
    • Supports Flash, RSS and integration with social media networks
    • Advanced user controls make the experience cutting edge, professional and fun for visitors
    • Fully extendable to enable module integration and content management system extensions
    • Completely customizable (not an off-the-shelf solution)

    Framework Features


    • Advantage CMS is built entirely on a .NET 3.5 framework
    • Completely modular for rapid tool extension
    • SQL Server 2008 database enables enormous growth and extendability
    • Easy extensions to third-party systems and data such as stock feeds and content push/pull into back office systems
    • Available as a service, a hosted solution or in-house

    Search Engine Optimization (SEO) Features


    • A page manager where each page's specific metadata can be edited
    • Search-engine friendly URLS
    • Unique < Title > tags for each page
    • Reduced Flash to maximize search engine indexing
    • Use of advanced Java scripting and HTML 5 where applicable
    Content Management Features

    • Easy-to-use page creation tools
    • Drag-and-drop navigation editor
    • State-of-the-art web-based visual WYSIWYG page editor
    • An 'Edit Code' function for the HTML-savvy
    • Exceptional asset manager for storing, cataloguing and accessing images, videos, documents and Flash files
    • Advanced templates in the CMS have form fields for structured data input
    • Fully flexible to handle almost any page structure
    • Dynamic grids in the content management system make large lists easy to organize
    • Completely customizable to fit any organization's business processes (not an off-the-shelf solution)

    CMS Workflow Features


    • Create administrators and give them control over content sections
    • Create approval gateways to ensure that content is properly reviewed prior to release
    • Historical changes made in the CMS logged and easy to view in side-by-side page viewer with changes highlighted
    • Restrict image modification to privileged users with backups
    • Rapid rollback of changes
    • Automatic notification of required approvals
    • Completely customizable workflow process
  • Iridium
    Iridium
    www.iridium.com

    Iridium Communications Inc. is a publicly traded company headquartered in McLean, VA. Iridium's mobile voice and data communications solutions, for a wide variety of industries, are supported by the only truly global communications network with coverage of the entire Earth - including oceans, airways and polar regions.

    Moveable worked with Banfield-Sequin, Ltd, assisting in wireframing, architecture and workflow modeling, and Iridium to execute their vision. The site is a great example of the ability to customize the Moveable Advantage CMS framework and leverage its solution selling and product management capabilities.

    The site also contains a secure extranet utilizing role-based content and an ecosystem for Iridium partners and employees.
    Capstone Infrastructure Home Page
    Capstone Infrastructure
    www.capstoneinfrastructure.com

    Capstone Infrastructure, formerly a division of Macquarie Power and Infrastructure Corporation, builds and manages core infrastructure businesses in Canada and internationally, including wind, hydro, gas cogeneration, biomass, and solar plants.

    Their brand new corporate communications site designed by Craib and built on Advantage CMS features a full featured Investor Centre with a categorized document repository, stock feeds, archived documentation and dividend reports, and a series of custom templated CMS tools which ensure all content adheres to original page designs.

    Be sure to check out the interactive 'At A Glance' map showing all of Capstone's current projects.
    Moveable Inc
    Moveable Inc.
    www.moveable.com

    Moveable Inc.'s new website was built on the Advantage CMS platform using Adaptive Web strategies and CSS3 to accommodate multiple viewing devices, with backwards compatibility for legacy browser support. Check it out on a desktop browser, tablet, and smart phone to see how the site adapts to the appliance.

    The new site was designed by Viva & Co., and features photography by Sandy Nicholson. A tour through the site provides a good feel for the company's unique culture and broad range of services.

    Music Canada
    Music Canada
    www.musiccanada.com

    Music Canada is a non-profit trade organization that promotes the interests of Canadian major record labels and their artists.

    The site, designed by Riddoch Communications, is optimized for iPad browsing, and features Top 20 Albums and Singles with archiving, Gold/Platinum database to search for record sales and certifications, Facebook and Twitter two way communication, as well as YouTube and Vevo integration for showcasing music videos.

    Music Canada is also a resource for news, events, and concert information, and features a built-in blog with commenting and moderation.

    CIRI.org homepage
    CIRI (Canadian Investor Relations Institute)
    www.ciri.org

    The Canadian Investor Relations Institute (CIRI) is a not-for-profit association of professionals in the Canadian IR industry. With 600 members across Canada, CIRI is the second-largest society of IR professionals in the world.

    With a design provided by Craib, and powered by Advantage CMS, Moveable Online redeveloped CIRI's site with new interactive features, such as the ability to register and process payments for events and conferences, the ability to cater to members and non-registered users, interactivity built into the site through polls, and the ability for administrators to run advanced reports on member activity.

    Discover Wisconsin
    www.discoverwisconsin.com

    Discover Wisconsin TV (DW-TV) is broadcast to a loyal weekly audience throughout the American Midwest on a combination of network, cable, and satellite stations. The media-rich website and its management tools leverage the Moveable Advantage CMS Webzine publishing framework. It features an ad manager that allows site administrators to define different types of ads (vertical/horizontal, defined pixel sized), as well as specify the ALT Text, Meta Tags, Facebook Open Graph tags, image name, URL and impression ranking.

    Designed by Discover Mediaworks, the site also supports polls with a poll manager, video, travel guides and articles, each supported by a content scheduling mechanism that allows site administrators to populate content to be published at pre-defined times. As well, all content types can be related to any other content type, whether internal or on a page on an external site.

    Dumas Mining
    www.dumasmining.com

    Headquartered in Timmins, Ontario, Dumas is a mining, contracting, and engineering company that has been in operation since 1994. Dumas is one of Canada's most successful full-service underground mining and contracting companies. They specialize in providing services and solutions for technically challenging underground mining projects.

    This site, designed by Ove, features Google Maps integration, Advantage CMS workflow, and the ability to add and display content in three languages.

    Tayco
    www.tayco.com

    Tayco is a designer and manufacturer of contemporary office furniture, with showrooms across Canada and the United States. Their redesigned site built on Advantage CMS features many different slideshows throughout the site to feature their wide variety of products, as well as an extensive high-quality image library with a lightbox feature, and an entire fabric catalogue.

    Butterfield & Robinson
    www.butterfield.com

    This visually rich website is powered by a customized version of Advantage CMS, and was designed by Viva & Co., an upscale boutique firm renowned for its engaging style.

    Be sure to check out the trips – featuring compelling and innovative examples of interactive Flash – as well as the dynamic content. This highly rewarding project required using the Advantage CMS to manage a completely different style of content, including interesting business logic extensions to enable date-sensitive dynamic trip generation.

    The CMS is connected to the client’s back end business management software, ensuring that the offering is always correct and up to date. Workflow processes were adapted to ensure that new trips can be set up quickly on the site.

    In 2010, Moveable Online created a custom iPhone-optimized website landing page for B&R – type Butterfield.com into your iPhone to see it in action.
    Northland Power
    www.northlandpower.ca

    Northland Power develops and operates clean and green power generation projects, mainly in the provinces of Ontario, Quebec and Saskatchewan, with revenues of approximately $200 million.

    This site, designed by Klaus Uhlig Communications, features a real-time stock feed, spotlight article tool, related headlines tool and a lightbox tool on the homepage that helps communicate Northland's most recent and relevant content. This site was built using Moveable Online’s Advantage CMS.

    Ryan
    www.ryan.com
    www.ryanco.ca
    www.ryanco.co.uk

    Ryan is the leading tax services firm in North America, with the largest transaction tax practice in the United States and Canada.

    Working with Mindwalk Marketing, Moveable Online has created three country-specific sites for the international tax services firm, Ryan. The sites, built on Advantage CMS, employ advanced templates to easily input information about its leadership team, locations, press releases, and careers. Using tools for data such as this ensures consistent formatting for each page across all three sites, and maintains the appearance of the original site designs.  

    Peace Bridge Duty Free
    www.dutyfree.ca

    Open 24 hours a day, 365 days a year, Peace Bridge Duty Free is one of the largest Duty Free stores in North America, with over 28,000 square feet of tax and duty free shopping

    This site, designed by Fingerprint Communications, was built on the Advantage CMS: Webzine framework, and utilizes dynamic templates with drag and drop capabilities, as well as our base ad manager.

    In 2011, Moveable Online and Fingerprint collaborated to create a custom Directions tool integrated with Google Maps to help site visitors plan their trip around Peace Bridge Duty Free, as well as a Pre-Order tool that allows visitors to reserve special deals in advance.

    Public Good
    www.public-good.com

    With over 25 years of creating public awareness, informing stakeholders and affecting positive change, Public Good’s design and branding solutions clarify, inspire and transform.

    Working with Moveable Online, Public Good empowered themselves by easily managing site content and design using the Advantage CMS toolset.

    Utilizing the HTML editors and our easy to understand CMS has helped Public Good create a diverse and design-rich experience with regards to both site navigation and content. Researching what Public Good has accomplished, their approach to client branding, and their design philosophies are made easy!

    Viva & Co.
    www.vivaandco.com

    Viva & Co. is a branding and design agency with a focus on new media, identity systems, print, packaging and illustration.

    Their clients are category leaders, including New York Life, Butterfield & Robinson, All-Clad, Krups and George Weston Limited.

    In 2009, Moveable Online launched Viva & Co.'s website on Advantage CMS, featuring a full portfolio with images and Flash, and a newsletter sign-up form.
    Salon and Spa
    www.salonspacollege.com

    The Salon + Spa Career College is one of Canada’s leading private career colleges specializing in training top industry professionals.

    Designed by Atlanta Visual Communication and built on the Advantage CMS content management system, this site leverages a unique set of tools developed to help simplify marketing through social media. Features include an events manager, a student portal for registered students to upload documents and retrieve important forms, and a job board.

    In addition the site and CMS are integrated with Facebook and Twitter. This allows content editors the ability to post new content to the website, Facebook and Twitter – all without leaving the CMS.
    EPIC
    www.epicontario.ca

    This is a great example of a well designed site leveraging the Advantage CMS platform. The content, organization and design was provided by Toronto based HM&E Design Communications.

    An interesting twist on this project involved a departure from traditional content searching. The project required a keyword oriented search that focused on a specific set of relevant terms with a results page that was non-typical. Be sure to check it out.

    As with all Advantage CMS projects, site administrators have an easy to use, intuitive content editor that puts the power to manage the site in the hands of non-technical users.
    CRE-MSD, University of Waterloo
    www.cre-msd.uwaterloo.ca

    The Centre of Research Expertise for the Prevention of Musculoskeletal Disorders at the University of Waterloo uses Advantage CMS as their content management system to clearly articulate their mission and information about their program.

    This site was designed by HM&E Design Communications.
    Bridgewater Systems
    www.bridgewatersystems.com

    Bridgewater Systems develops subscriber-centric service control solutions, including access control and policy management software for fixed, mobile and converged networks.

    Our partner The Equicom Group, a Canadian IR firm, undertook to completely reorganize and redesign Bridgewater’s existing website. They utilized their experience in content organization, message delivery and site design – coupled with Advantage CMS – to supply Bridgewater with a smooth and easy workflow process for web-based content creation, editing and approval.

    The site features a scheduled connection to the CNW to pull news releases and store them within its database. Bridgewater can then edit these releases adding images and video to supplement their message.

    Recently, Moveable Online also developed a mobile-friendly website for Bridgewater Systems.
    Onex Corporation
    www.onex.com

    Onex Corporation is one of the world’s largest private equity firms. Its Internet presence requires consistency, accuracy and professionalism in every detail. Onex uses Advantage CMS to manage its web content.

    Design is by Ove Design, a top IR design and communications company. Moveable provided the back-end support to integrate the design with the Advantage CMS platform, and tied the financial charts into live data feeds. We then assisted with content entry and training, and provided extensive proofreading, copyediting and quality assurance reviews.

    Moveable also provides typesetting, image retouching and copyediting services to design and IR firms producing printed financial reports and annual reports.
    ONCAP
    ONCAP
    www.oncap.com

    As the mid-market private equity platform of Onex, ONCAP invests in and builds shareholder value in North American small and mid-size companies that are leaders in their defined market niche and possess meaningful growth potential.

    Designed by Mosaic, ONCAP's website was launched in 2008 on Advantage CMS. In late 2011, ONCAP 's homepage and CMS were augmented to reflect the addition of the ONCAP III fund.

    Lundstrom
    www.lundstrom.ca

    Eleventh Floor Apparel Ltd., is a privately owned and operated design house that manufactures and distributes apparel globally. Most notable for their proprietary Lundström brands, state-of-the-art lean production facility in Toronto, Canada that offers domestic clothing manufacturing, and their flagship store ELEVEN boutique, which opened in Yorkville, Toronto in 2009 to rave reviews.

    Designed by Concrete and built using Advantage CMS, this site features the ability to showcase various collections, manage store listings, custom news manager, along with the ability to capture site visitors' information which can be later used for marketing purposes.

  • Print and Web Design Studios

    Moveable Inc., our sister company, has provided valuable support services to design studios for 25 years. Moveable can provide production support in areas you don’t have time to deal with or that fall outside your skills.

    Both Moveable and Moveable Online have been involved in many large-scale projects for high-profile clients. We’ve been successful in each and every launch for one reason alone: we are dedicated to producing great quality, on time and on budget.

    If you are designing and building websites for your clients or are considering moving in that direction, we can be a valuable resource for you. We are intimately familiar with the process of “behind the curtain” work. We become your back office and work for you.

    Give us a call to arrange a demonstration and to learn more about the wide range of services that we provide for many top studios just like yours.


    Advertising Agencies and IR Firms

    There are few web development companies as experienced as we are in managing web projects for demanding clients. We understand our place in the chain and we ensure that we deliver consistently great quality, on time and on budget.

    Our years of experience in providing production support for advertising agencies, large financial services organizations, design studios and large corporate clients have prepared us to be a valuable asset for you. 


    Flexible Enough to Meet Your Needs

    Many of our clients use the Advantage CMS content management system not only for full-blown websites and business systems, but also for niche-oriented microsites. The CMS platform is so versatile and easy to work with that page creation is a snap. The structure is flexible enough to fit virtually any type of wrapper or set of wrappers.

    Extending the functionality of the content management system is quite easy, enabling rapid integration of video libraries, external content or data, business processes and custom forms.