More Features than any Other Storefront
The Shopping Experience

General Storefront Features
  • Completely customizable look and feel
  • Integrated customer rewards program
  • Conversion-optimized structure
  • Amazingly simple shopping flow
  • Constantly present summarized shopping cart
  • Mailing list sign-up on every page
  • Suggestion box
  • Integrated banner ad system for internal or external ads
Product Features
  • Unlimited Products
  • Unlimited pricing levels with default pricing
  • Complex product options with cross-select styles
  • Sale pricing by price level with auto start/end dates
  • Kit assembly and auto separation (no physical kitting necessary)
  • Full inventory controls with overrides, exceptions and backordering
  • Fully customizable product landing pages
  • Product purchase, lead generation, and “as low as” features
  • “You build it” cross-sell
  • Auto “Customer also bought” cross-sell
  • AJAX add to cart
  • Multi-image product pages
  • Product categorization jumping
  • Product alternate images (can be Flash movies)
  • Unlimited downloadable docs per item
  • Tell a friend
  • Product Customization
  • Product Builder for complex items
  • Product ratings
  • Product reviews
Product List and Navigation Features
  • Unlimited product categories
  • Unlimited category nesting levels
  • Smart build (never displays categories that don’t have active items)
  • “Quick buy” enables inline add to cart for seamless shopping flow
  • Fully customizable product list pages
  • Advanced product sorting and filtering
  • Page size options
  • AJAX add to cart
Search Features
  • Simple-to-use “categorization integrated” text search
  • Search within search
  • Really fast
  • Name/description/keyword lookup
  • Product codes override search, jump to product
Cart Features
  • Clean, organized shopping cart
  • Update/Add/Remove gift wrapping and gift message
  • Easy modify and remove items
  • Integrated shipping rate and time estimator
  • Full order summarization once destination zip/postal code and shipping method selected
  • Fully customizable look & feel
Checkout Features
  • Easy three-step process
  • Move forward and backward without starting again
  • Multiple gift card redemption using AJAX with verification
  • Coupon verification with help messages
  • Optional “Remember my address”
  • Optional “Remember my payment methods”
  • Fully customizable look and feel
Content Page Features
  • Create unlimited content pages and landing pages
  • Advanced modules for landing pages
  • Easy integration of questionnaires
  • Add flash, images, documents
  • Easy site interlinking
  • Contact forms
Account Management Features
  • Exceptional “My account” area
  • Multiple news/e-mail list subscriptions
  • Address book with defaults and address updates
  • View and track active orders
  • View order history
  • Update passwords and e-mail address
Wish List and Registry Features
  • Quick “Add to wish list”
  • Easy wish list management
  • Bond shipping address to list
  • Quick “Mail my list” functionality
  • Customizable auto-generated e-mail
  • Registry displays previous purchases
  • “Shop the registry” easy link back to registry
Coupons and Gift Certificates
  • Coupons per category or exclude category
  • Discount or dollar and/or free shipping coupons
  • Auto-generate gift certificates
  • Gift card loads to customer account balance
And much much more...


Drive Your Business

Marketing Features
  • Pages are search engine friendly
  • Easily track and compare with marketing campaigns
  • Integrate with BizRate, Shopping.com, Shopzilla.com and other shopping portals
  • Manage e-mail lists with fast export to Constant Contact and Exact Target
  • Create limited time offers and promote through easy-to-manage landing pages
  • Re-route pages based on source
  • Create unlimited competitive sites with unique pricing, segmented catalogues
  • Create microsites targeted at customer types
  • Expand product lines into new areas and build new sites to support them
  • Build partner sites then create relationships with high-volume parallel interest sites paying sales commissions
  • Auto-generated wish list reminder e-mails
  • Auto-generated account balance reminders
  • Integrated affiliate sales tracking
  • Leverage shared coupon codes to drive e-mail traction
  • Product review/ratings e-mails shortly after shipment request customers to share their experiences
  • Easily segment e-mail lists by purchased product categories, dump to Excel with advanced data regarding client purchase history
  • Advanced internal view/conversion/sell-through reporting of products and categories for quick marketing decision-making
  • Auto-generated XML sitemap for search engines
Analytics
  • Completely integrated with Google Analytics and pay per click, enabling monitoring of item movement, advanced segment reporting and ROI reporting
  • Monitor site traffic via easy-to-understand graphs
  • Understand visitor origins via geographic traffic reports
  • Keep an eye on sales numbers via revenue reports and compare date ranges in graph format
  • View top viewed/purchased items
  • View traffic by browser type, screen resolution, connection speed
  • View traffic by source and gain perspective on how your site is positioned
  • E-commerce reporting helps you gain a solid understanding and enables you to do segment comparisons
Managing Your Stores

The Dashboard
  • Completely customizable
  • Widget-driven
  • Summarize information based on user responsibility
  • Drill through to reports, interactive worksheets, orders etc.
  • Manage per user
Order Management
  • Advanced order segmentation
  • Tab controls to order parts
  • Flip across orders quickly per tab
  • Customizable order status
  • Workflow queues from status
  • Fully integrated credit card payment process
  • Park/refund/cut orders
  • Manage returns
  • Drill through to client profile
  • View inventory levels by location
  • Manual package and tracking creation
  • Automated order completion/hold status based on warehouse integration
  • Easily edit billing/shipping/shipper/payment information
  • Add notes for internal/client/warehouse viewing
  • Advanced fraud rules and instant authorization
  • Suspicious order authorization/escalation workflow
  • Fully customizable
Company Management
  • Define companies/groups/departments hierarchy
  • Create user profiles
  • Define spending accounts and cost centres and bond to hierarchy
  • Define spending limits by hierarchy
  • Create billing accounts and pre-store external billing numbers and credit cards
  • Expose entire company manager through front-end storefront for decentralized management by clients
  • Define pre-store billing and shipping addresses and rules of where users can ship
  • Bond companies to stores, catalogue access and price levels
  • Fully customizable
Advantage WebStore Management
  • Define groupings for stores
  • Create unlimited number of stores
  • Create A/B sites, and staging sites for internal testing and review prior to launch
  • Give each store a unique look – select from templates that you can create, modify and reuse
  • Bond domains to stores
  • Bond catalogues to stores
  • Define the categorization model per store
  • Bond price levels to stores
  • Define stores as public access, private access (B2B)
  • Link each store to a unique Google Analytics account or share one account across multiple stores
  • Create and manage content pages for each individual store through advanced visual page designer and simple-to-use asset manager for Flash files, images, pdfs, etc.
  • Assign payment gateway accounts to each individual store or use one account across many stores
  • Supports many leading payment gateways such as PayPal’s Payflow, Authorize.Net, Beanstream and Moneris
  • Extendable to connect to any standards-based payment gateway
  • Fully customizable
Template Management
  • Create/edit unlimited number of site templates
  • Completely tag-based for easy use
  • Use templates across many stores
  • Define assets for template that can be overridden per store
  • Define advanced criteria about each template
  • Configure repeating areas and complex designs for product navigation
  • Create/edit templates for product pages
  • Create/edit templates for product list pages and list item output
  • Create/edit templates for shopping cart
  • Create/edit templates for checkout pages
  • Create/edit templates for order confirmation page/invoices
  • Fully customizable
Product Management
  • Easily filter and segment product list by shopping category/keyword search/item number/catalogue/status
  • Visual product index
  • Quickly tab through various product management tools
  • Jump back and forth through products using these tools
  • Manage images and unlimited alternates as images or Flash movies
  • Attach sound files to items (e.g., CD song playlists)
  • Define hidden keywords in page tags for SEO to use in internal searches
  • HTML editor for item descriptions
  • Define two levels of SKU
  • Configure products as available for backorder
  • Set product status at two levels (front end and back end)
  • Easily manage default pricing, sale pricing and start/end dates
  • Configure multiple levels of product prioritization for storefront sorting
  • Bond items to questionnaires for lead generation
  • Define product searchability
  • Set tax rules per product
  • Set pricing per price level with default override
  • Set sale pricing and start/end dates per price level (each store can sell for different prices ¬– some on sale, others not)
  • Set options for products and define prices for options, including charge for automated option pricing based on default
  • Set inventory levels per product, options per location, and store costs and overage charges for larger items
  • Bond SKUs to each option
  • Track whether items reduce in number during order process
  • Override inventory feeds per SKU as required
  • Assign items to categorization via super-fast tree structure manager – create categories on the fly as required (no back and forth with category manager)
  • Define cross-sell items through slick search and bond interface
  • Bond products to drop ship vendors for proper workflow queue management after orders are received
  • Bond products to multiple catalogues enabling simple assignment of products to stores
  • Define customization options for items, including logos with optional select (great for promotional products and ASIs or custom jerseys)
  • Tie documents to product for download (.doc and .pdf)r, such as spec sheets, detailed product brochures and printable pages
  • Fully customizable
Category Management
  • Create navigational structure
  • Bond shopping categories to structure
  • Define top-level categories
  • Override alpha sorting
  • Define keywords for categories for SEO
  • Create any number of category models (each store can offer unique suite of products)
Catalogue Management
  • Create unlimited catalogues and nest them in groupings for easy organization
Product and Inventory Imports
  • A truly advanced product import wizard builds your entire product list, categorizes and catalogues every item, and automatically sizes product images and alternate images
  • Review import status, including reporting of errors so you can easily fix feeds
  • View import history and pull up past feed files to quickly edit
  • Recognize new items, changes to items and removals through import listings
  • Simple download of template files
  • Import SKUs and item quantities to release back orders and update inventory levels (can be automated through web services or SSIS packages as required)
  • Bond back-end systems to update default prices and price level pricing
Kit Management
  • Create bundles of items and define each item’s unique price within bundle
  • Kits monitor lowest inventory levels to ensure that they oversell
  • Kits decompile at order time so no warehouse reconfiguration is necessary
  • Easy and fast kit manager makes creation simple (includes conversion, inventory levels and product views to help you bundle slow sellers with fast sellers)
Shipping Management
  • Define zip/postal zones
  • Set up shipping methods
  • Tie methods and rates to zones
  • Configure pricing based on various rules including weight, dollar value, item count
  • Set up free shipping methods and pick up zones for retail store or warehouse pickup orders
  • Bond shipping structures to stores – stores can share rates and structures or have their own setup (good for creating competing sites)
Oversize Item Management
  • Define oversize type items that incur additional shipping fees
  • Bond oversize types to shipping methods and set rates (different rates can be applied to express shipping)
  • Create rate groups and bond them to stores (each store can have different oversize fees)
Drop Ship Vendor Management
  • Define third-party shipping companies and order communication rules
  • Bond items to drop ship vendors to ensure that order item information is routed to the correct fulfillment provider
  • Assign multiple vendors per item with prioritization
  • Monitor vendor response time to ensure service levels are met
User/Access Control Management
  • Define system user group types
  • Enable group access to tools and tool privileges
  • Create system users and assign them to groups
  • Assign users to stores (allow different users to manage different stores)
  • Easily allow or deny access to users
Coupons and Gift Card Management
  • Create an unlimited number of coupons and gift certificates
  • Set coupons as single or multiple use
  • Create your own codes (system verifies as unique) or system can assign codes
  • Define percentage or dollar discounts and minimum order values
  • Define free shipping options
  • Create gift certificates en masse and export to Excel for gift card creation
  • Search and filter coupons and gift certificates quickly through advanced grids
  • Define store access of codes
  • Define coupon restrictions to groups of items
  • Define company access to coupons (i.e., restrict use to B2B accounts)
Questionnaire/Survey Form Management
  • Create questionnaires on the fly
  • Define questions and answer types (radio, checkbox, drop down, text box, text area)
  • Define answers for multiple choice questions
  • Set up e-mail forwards of survey submissions
  • Save results to database for export to Excel
  • Easily drop questionnaires onto content pages or bond them to products for lead generation
Import/Export Functions
  • Full import/export functionality available for every aspect of customer data
  • Order export process
  • Product file export process
  • Customer export process
  • Survey export process
  • Coupon import/export process
  • Tracking number import process
  • Inventory import process
Customer Enquiry Management
  • Fully functional enquiry management workflow process
  • Assign incoming enquiries to specific users
  • Auto-assign incoming enquiries to specific users based on enquiry subject
  • Auto-freeze orders based on enquiry order number and subject requiring changes to open orders
  • Create “fast answers” for commonly asked questions with tag-based customer and support person information
  • Historical reporting of enquiries (including times to complete and by whom)
Management Reporting
  • Various reports help management understand work queues and bottlenecks
  • Managers can keep a high-level view of their responsibilities
  • “My responsibility” reporting on tasks such as fraud checking, problem order management, cuts and returns
Executive Reporting
  • Gain overview of operations
  • Gain a trend perspective on sales by store, category, catalogue, etc.
  • Review product administration (ensure that all items are selling, and all pages are being viewed and converting)
  • Make pricing decisions, mark down choices, sort items differently to stimulate movement
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