• Advantage WebStore Logo

    Advantage WebStore is a robust
    online e-commerce platform that
    is rich in features, highly scalable,
    and ready to go.
  • Scholar's Choice Toy Store
  •  
  • We're Proud of Our Work! Check Out Some of Our Recent Launches

  • Visit AdvantageWebStore.com to find out more

    Feature-Packed and Ready to Go

    Advantage WebStore is an exceptional e-commerce system that is unique in its approach, administration and marketing direction. It has seen half of a billion dollars in transactions. It powers several large brands and offers a revolutionary business building strategy to empower your business to be a dominant online player. 


    Everything You Need to Sell Online

    To be truly competitive online you must be able to streamline your operational processes and focus your resources on driving traffic and improving your product offering. Advantage WebStore comes equipped with every tool needed to run your online store with ease.

    From the beginning we focused on making the job of running an online retail business smooth. With Advantage WebStore, you inherit our years of experience and share an environment where many ideas come together to create great new ways to sell online.


    Drive Traffic Like Never Before

    With shopping portal integration, pay-per-click tracking, Google Analytics and search engine optimization (SEO), Advantage WebStore has it all. But what truly sets it apart is its multi-store engine.

    The multi-store e-commerce engine is a rapid micro/macro store builder that enables you to be all things to all customers. Run an unlimited number of web stores through one central engine – each featuring its own pricing, catalogue offerings, shopping hierarchy, shipping rates, content, layout and currency.


    Control Everything

    Advantage WebStore isn’t your run-of-the-mill online shopping cart. It is a fully customizable e-commerce engine with state-of-the-art template creation and management tools, easy-to-use visual page editors and tools to manage every aspect of your online retail business.

    Backed by Serious Experience

    One of the most important benefits of Advantage WebStore is the team behind it. Your online e-commerce business can run easily without the need for high-level in-house web programmers. Our team is experienced in operating high-volume online storefronts and we’re in your corner each and every day.


    No-Hassle Integration

    As your business grows it will become increasingly important to eliminate duplication of effort and streamline operational processes. Plus, you’ll likely need to build better lines of communication between warehouse operations, vendors and channel partners.

    Advantage WebStore is fully capable of integrating with any modern business system, and our team has the experience to make it happen quickly and affordably.

  • Football Fanatics
    Football Fanatics
    www.footballfanatics.com

    In 2001, Moveable Online designed an online business model that revolutionized the college football e-commerce marketplace and led our client Football Fanatics to become the largest online vendor in their industry. However, we brought much more than technology. We led the marketing, architecture and development of the business processes that drove this Florida-based retailer from a standing start to a $50M online business in just five years. Within ten years, their annual revenue has topped $200M with expanding operations in a wide array of licensed sports merchandise.

    Football Fanatics was comfortable operating a bricks-and-mortar retail business, but the flow and operations of the online retail environment is in many ways very different. Once the technology was developed and scaled Football Fanatics has been able to get to a point where managing the operations of their online business takes only a limited amount of resources necessary to do an effective job while providing the highest-quality and reliable service. For that reason they now focus their resources on marketing, purchasing and driving their businesses growth. 

    Scholar's Choice Toy Store
    Scholar’s Choice
    www.scholarschoice.ca

    Scholar’s Choice is Canada’s largest retailer of childhood educational merchandise. They service their clients through 27 retail locations across the country.

    In 2009, Moveable Online completely revamped their web presence and growth strategy using the Advantage WebStore e-commerce platform. This initiative involved the creation of multiple storefronts, each featuring exclusive pricing, catalogue selection and categorization.

    In 2011, Scholar's Choice redesigned the sites on their network. To date Moveable Online has launched a total of six storefronts, with additional development underway.

    Scholar's Choice Stores
    Toy Store
    Teachers' Store
    Early Childhood Educators Store
    Full Day Learning Store    		 Partner Stores
    Wood Designs
    Copernicus Educational

    Running Free
    www.runningfree.com

    Running Free is an athletics and apparel shop with retail locations throughout the GTA. They recently launched their website on the Advantage WebStore e-commerce platform with great success.

    The new site features seamless integration with their existing POS system, requiring no staff retraining, a daily update of 2,000 unique SKUs with 15,000 option SKUs, and dynamically generated core product landing pages with smart ordering of products. The landing pages update based on special statuses, such as sale price, arrival date, department and brand.

    Running Free's new site was entirely redesigned from the ground up, without using any pre-packaged templates or designs. And to accommodate Running Free's unique business requirements, sign-ups, ticket distribution, and reporting are built right into the application.

    Visit Running Free today to see the latest shop to be powered by Advantage WebStore.

    Giving Gallery
    Giving Gallery
    www.givinggallery.com

    Giving Gallery has a goal to be the premier online retailer of practical luxury gifts while offering customers a first-class shopping experience. Giving Gallery further expands their reach by using Advantage WebStore's shopping portal integration.

    Giving Gallery is currently integrated with Google Product Search, Share a Sale, Shopzilla, TheFind, Shopping.com, Amazon and Price Grabber.

    Grand River Toys
    Grand River Toys
    www.grandrivertoys.com

    Grand River Toys is one of Canada's largest online toy stores featuring over six thousand high quality educational toys and games. The site is built on the Advantage WebStore e-commerce platform and features efficient filtering and intuitive searching, allowing shoppers to easily view thousands of products.

    Uncle Otis
    www.uncleotis.com

    Uncle Otis is a Toronto-based boutique shop selling high-quality men’s designer fashion apparel and accessories. Note the exceptional product photography and simple yet elegant site design.

    Uncle Otis selected Advantage WebStore for its completely flexible user interface, customizability and robust management suite.
    Whigby
    www.whigby.com

    Whigby is an online paper boutique store begun by a couple of exceptional Canadian designers. Their site built on Advantage WebStore features a small but truly wonderful selection of unique and fun gift cards and wrapping paper.

    Design is by Viva & Co., an upscale boutique firm, whose website was built on Moveable Online's Advantage CMS content management system.
    International Pool & Spa
    www.interpools.com

    International Pool and Spa is one of Ontario’s largest and most successful retailers of pools, spas and related supplies.

    They leverage Advantage WebStore to reach an audience that is badly underserviced across the province and throughout the country with premium products and reliable service.